Holiday Packaging Launch
Electric Picks Jewelry needs to create custom packaging and print assets to go along with their upcoming holiday lunch. The designs need to go well with the theme of the launch that being a winter wonderland theme, that they have titled “Electric Wonderland.” This is a holiday collection launch and all branding associated with it needs to coordinate with that theme.
Research
Research was crucial when starting this as Electric Picks is already a very established brand, therefore I needed to create something that was new and original but also showcased their current brand identity. With the theme of this collection being winter wonderland I needed to keep the cool cozy vibe, while adding a spin on it that would go with Electric Picks’ very girly and pink brand identity.
Color and Type Studies
Electric Picks already has an established brand board with a color scheme, the main one that is used through their platforms being the bright pink. While sticking to these colors that are already a key part of their brand identity, I was able to incorporate a few new colors that go along with the theme of this collection. Type studies were also something that was already a key part of EP’s brand so I stayed true to those typefaces in these designs.
Box Design Mockup
Packaging
A custom box design and bubble mailer design was needed for this upcoming holiday launch. The box would be used for influencer gifting items and PR box that the company would be sending out. The bubble mailer would be used for smaller order, that did not need as much packaging. These designs give the winter wonderland feel and makes the consumer excited to open up their package and see what’s inside.
Sticker Sheet
Sticker sheets like this are included in every one of Electric Picks orders, yet each sticker pack is not always the same. It can differ from season to season and from collaborations, each sheet is custom to the current launch. This sticker pack was meant to give a comfortable winter, ski trip vibe. Each sticker was custom drawn using procreate, and has subtle details of Electric Picks throughout each one. The lightning bolt is EP’s symbol, which is used on the mug, and in the ski pattern to stay true to the brand.
Impact
I learned the importance of staying true to a brand’s current identity while still incorporate new and innovative ideas. The packaging is the first thing a customer will see when the get their package in the mail, and it should be enticing for new customers to want to order more and returning customers to keep supporting the brand.
